“What we want is confidence,” Clarence Barron wrote in this magazine’s first issue, dated May 9, 1921, near the nadir of the postwar recession. Over the next century, the stock market—represented here by the Dow Jones Industrial Average —would expand by magnitudes as the U.S. became the world’s leading economic power. But it wasn’t a straight line upward. The 1929 Crash gave back all the Roaring ’20s’ gains and plunged the nation into the Great Depression. More crashes and recessions followed. War and disease rocked the market. But always it roared back—never faster than after the Covid-19 pandemic. We look to the next century, with confidence.
Joined index: Corn Products, American Tobacco, Du Pont, Mack Trucks, Sears Roebuck, Standard Oil of Calif., Woolworth, General Motors, International Harvester, Kennecott, Texaco, U.S. Realty, Allied Chemical, Paramount Famous Laskey, Remington Typewriter, United Drug, Atlantic Refining, Bethlehem Steel, Chrysler, General Railway Signal, Goodrich, International Nickel, Nash Motors, North American, Postum, RCA, Standard Oil (N.J.), Texas Gulf Sulphur, Union Carbide, Victor Talking Machine, Westinghouse, Wright Aeronautical, National Cash Register, Curtiss-Wright
Left index: American Beet Sugar, Corn Products, Central Leather, Goodrich, Texaco, Utah Copper, Republic Iron & Steel, Anaconda Copper, Baldwin Locomotive, Du Pont, Standard Oil of Calif., Studebaker, U.S. Realty, Westinghouse, Kennecott, Remington Typewriter, American Car & Foundry, American Locomotive, AT&T, United Drug, U.S. Rubber, Western Union, Victor, Wright Aeronautical
WORLD EVENTS
Aug. 24, 1921: Roaring ‘20s bull market starts
May 21, 1927: Lindbergh crosses Atlantic
Oct. 24, 1929: Black Thursday
COMPANIES FOUNDED
1923: Walt Disney
1927: Marriott
1927: PanAm
BARRON’S
May 9, 1921: Barron’s first issue
Oct. 2, 1928: Clarence W. Barron dies
Joined index: Johns-Mansville, Borden, Eastman Kodak, Goodyear, Liggett & Myers, Standard Oil of Calif., United Air Transport, Hudson Motor, American Tobacco, Drug Inc., Procter & Gamble, Loews, Nash Motors, International Shoe, IBM, Coca-Cola, Corn Products Refining, United Air Transport, National Distillers, Du Pont, National Steel, United Aircraft, AT&T
Left index: North American, American Sugar, American Tobacco, Atlantic Refining, General Railway Signal, Goodrich, Nash Motors, Curtiss-Wright, Liggett & Myers, Mack Trucks, United Air Transport, Paramount Publix, RCA, Texas Gulf Sulphur, National Cash Register, Hudson Motor, Drug Inc., International Shoe, United Air Transport, Borden, Coca-Cola, Nash Kelvinator, IBM
WORLD EVENTS
July 8, 1932: Depression low
Dec. 5, 1933: End of Prohibition
Sept. 1, 1939: Germany invades Poland
COMPANIES FOUNDED
1935: Morgan Stanley
1939: Hewlett-Packard
Joined index: None
Left index: None
WORLD EVENTS
Dec. 7, 1941: Pearl Harbor attack
July 22, 1944: Bretton Woods agreement
Aug. 6, 1945: Hiroshima nuclear attack
April 3, 1948: Marshall Plan
Oct. 1, 1949: People’s Republic of China
COMPANIES FOUNDED
1940: McDonald’s
1946: Tupperware
1948: Dick’s Sporting Goods
1948: Toys ‘R’ Us
Joined index: International Paper, Anaconda, Swift & Co., Aluminum Co. of America, Owens-Illinois
Left index: Loews, American Smelting, Corn Products Refining, National Steel, National Distillers
WORLD EVENTS
June 25, 1950: N. Korea invades S. Korea
June 29, 1956: Interstate Highway Act
Oct. 4, 1957: USSR launches Sputnik
Sept. 18, 1958: Bank of America’s first credit card
COMPANIES FOUNDED
1950: Dunkin’ Donuts
1952: Holiday Inn
1958: Pizza Hut
1959: Family Dollar
BARRON’S
Dec. 8, 1954: Robert M. Bleiberg named editor
Joined index: None
Left index: None
WORLD EVENTS
July 10, 1962: Telstar satellite launched
July 30, 1965: Medicare
Jan. 30, 1968: N. Vietnam’s Tet offensive
July 20, 1969: Apollo 11 moon landing
COMPANIES FOUNDED
1962: Wal-Mart
1963: CVS
1967: Southwest Airlines
1968: Intel
1969: Gap
BARRON’S
Jan. 24, 1966: First Up & Down Wall Street column
Joined index: Minnesota Mining & Manufacturing, IBM, Merck
Left index: Anaconda, Chrysler, Esmark
WORLD EVENTS
Nov. 29, 1972: Atari releases arcade game Pong
Oct. 17, 1973: OPEC oil embargo starts
May 1, 1975: SEC ends fixed broker commissions
Aug. 31, 1976: John Bogle launches first index fund
COMPANIES FOUNDED
1971: Charles Schwab
1971: Nasdaq
1971: Pimco
1971: Starbucks
1974: Harvard University Endowment
1975: Microsoft
1976: Apple
BARRON’S
July 1, 1974: H.J. Nelson’s last The Trader column after 53 years
Joined index: American Express, “New” AT&T, Philip Morris, McDonald’s, Coca-Cola, Boeing, “New” Primerica
Left index: Manville, “Old” AT&T, General Foods, American Brands, Owens-Illinois, Inco, “Old” Primerica
WORLD EVENTS
Jan. 7, 1980: Chrysler bailout
Sept. 30, 1981: Treasury 10-year note yields 15.84%
Jan. 1, 1984: AT&T breakup
April 23, 1985: New Coke introduced
Oct. 19, 1987: Black Monday
Nov. 9, 1989: Berlin Wall falls
COMPANIES FOUNDED
1980: News Corp
1981: Bloomberg
1984: GameStop
1985: Blackstone
1985: Blockbuster
1986: PetSmart
BARRON’S
Nov. 16, 1981: Alan Abelson named editor
Joined index: Caterpillar, Walt Disney, J.P. Morgan, Travelers, Hewlett-Packard, Johnson & Johnson, Wal-Mart, Microsoft, Intel, SBC Communications, Home Depot
Left index: Navistar, USX, Primerica, Westinghouse, Texaco, Bethlehem Steel, Woolworth, Chevron, Goodyear, Union Carbide, Sears Roebuck
WORLD EVENTS
Aug. 2, 1990: Persian Gulf War
Dec. 26, 1991: Soviet Union dissolved
Feb. 7, 1992: European Union created
Jan, 1, 1995: WTO established
Sept. 23, 1998: Long-Term Capital Management bailout
COMPANIES FOUNDED
1994: Amazon.com
1997: Netflix
1998: Google
1998: PayPal
1999: Segway
BARRON’S
July 4, 1998: Barrons.com goes live
Joined index: JPMorgan Chase, American International Group, Pfizer, Verizon Communications, Bank of America, Chevron, Kraft, Travelers, Cisco Systems
Left index: J.P. Morgan, AT&T, Eastman Kodak, International Paper, Altria, Honeywell, AIG, Citigroup, General Motors
WORLD EVENTS
Sept. 11, 2001: Twin Towers, Pentagon attacks
Jun 29, 2007: Apple iPhone released
Sept. 15, 2008: Lehman Brothers bankruptcy
Nov. 26, 2008: Fed begins quantitative easing
Jan. 3, 2009: Bitcoin starting block minted
COMPANIES FOUNDED
2002: SpaceX
2004: Grubhub
2005: YouTube
2009: Uber
Joined index: UnitedHealth, Goldman Sachs, Visa, Nike, Apple, Dow DuPont, Walgreens Boots Alliance, Dow Inc.
Left index: Kraft, Bank of America, Hewlett Packard, Alcoa, AT&T, Du Pont, General Electric, DowDuPont
WORLD EVENTS
Feb. 19, 2020: End second-longest bull market ever (11 years)
March 23, 2020: End shortest bear market ever (33 days)
Email: editors@barrons.com
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How the Dow Jones Industrial Average Performed Over the Last 100 Years - Barron's
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