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At Last, a Sport Invests in its Greatest Asset Amid Peng Shuai Allegations - Bloomberg

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When the Women’s Tennis Association announced it was suspending all tournaments in China, it made clear that it won’t brook censorship nor anything less than a full and transparent investigation into Peng Shuai’s sexual assault allegation. More importantly, the WTA sent a clear message to the world that its most important asset is its players.

That’s a profound notion in the world of amateur and professional sports, where major organizations have a history of prioritizing commercial interests, marketing opportunities, and globalization at the expense of the athletes themselves.

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December 02, 2021 at 10:26PM
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At Last, a Sport Invests in its Greatest Asset Amid Peng Shuai Allegations - Bloomberg
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