Small Business Revolution’s Twin Cities Season Will Be Its Last
Following five seasons of helping small businesses on Main Streets across the country and chronicling their progress on TV, Deluxe Corp. brings its “Small Business Revolution” series home to spotlight six Black-owned businesses in Minneapolis and St. Paul. At a launch party last week, Deluxe chief brand and content officer Amanda Brinkman, the show’s creator and host, divulged that the season debuting today will be the last.
“It’s such a wonderful set of small businesses,” Brinkman said. “It was just a perfect ending to the series, to bring it home to Minneapolis and St. Paul.”
Brinkman was in the midst of shooting Season 5 “from my basement” due to Covid-19 when George Floyd was killed by a Minneapolis police officer in May of 2020, setting off civil unrest that resulted in damage to many locally owned businesses that were already struggling to survive the pandemic.
“One of the ways forward around injustice is economic empowerment,” Brinkman told the show supporters and community leaders who filled a ballroom at the W Hotel in downtown Minneapolis to celebrate the upcoming season. “One of the things you can do is invest in entrepreneurs and watch what they can do for our community.”
The businesses featured this season are Taste of Rondo, Elsa’s House of Sleep and Gentlemen Cuts in St. Paul; Lip Esteem, Minnesota Spokesman-Recorder, and Sammy’s Avenue Eatery in Minneapolis. Brinkman joked that anyone from the Twin Cities would understand the care Deluxe took in showcasing equal representation from both sides of the river. Each business gets its own episode, with mentorship from business leaders including local serial entrepreneur Houston White, Blu Dot co-founder/CEO Maurice Blanks, and beauty/publishing executive Cheryl Mayberry McKissack, a Deluxe Corp. board member.
“I had a perception of the Twin Cities through the media that wasn’t anything like how it felt to connect and learn what true champions these businesses are,” said Brinkman’s co-host this season, Baron Davis, a retired NBA All-Star turned TNT sports commentator and serial entrepreneur. “It’s all about repair and moving forward.”
“Small Business Revolution” Season 6 is now available for streaming on Hulu, Prime Video and sbr.org.
Created by Brinkman as a marketing vehicle that would modernize perceptions about the Deluxe, “Small Business Revolution” has been a massive marketing success story for the century old check printing company turned financial services firm, garnering millions of views and national accolades. So what’s next? Brinkman says Deluxe continues to evolve as a technology and payment company. “We will be focused on different types of content in the future.”
Deluxe recently opened its new headquarters in downtown Minneapolis.
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Small Business Revolution's Twin Cities Season Will Be Its Last - Twin Cities Business Magazine
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